Ningbo, Zhejiang, March 6, 2025 – Amidst the spring vitality of Yongcheng, the Qianwan Summit for China’s Water Purification Industry, themed “At the Forefront, Popularizing Pure Water”, commenced as scheduled in the Qianwan New Area, Ningbo, Zhejiang. Over 1,000 guests, including industry experts, TRULIVA dealers, media representatives, and key opinion leaders from across the country, gathered to explore the future of water purification.
At 9 AM, the summit opened with an introductory video. The atmosphere was vibrant under the dazzling stage lights. The host took the stage to extend a warm welcome to all attendees, marking the beginning of a feast of ideas and insights.
Mr. Zhang Jing’an, former Vice Minister of Science and Technology and Vice Chairman of the International Eurasian Academy of Sciences (China Center), and Mr. Li Yingzhong, Deputy Director of the Administrative Committee of Ningbo Qianwan New Area, delivered opening addresses. Minister Zhang emphasized the paramount importance of water as the source of life. He noted that TRULIVA, by shouldering significant responsibility in the industry with relentless effort and a pioneering spirit, is poised to spread the benefits of purified water across China and the world. Director Li stressed the principle of government-enterprise synergy, pledging full support to create an optimal development environment for TRULIVA and other enterprises in the Qianwan New Area. He fervently called for more companies to join hands in achieving mutual prosperity for the industry and regional economic development on this land of opportunity.
Spring Tide, New Journey: Standards Fortify the Foundation, Quality Achieves Leap
The summit began with a keynote speech titled “The Call of Spring” by Mr. Ye Jianrong, Chairman of TRULIVA Group, Water Art Group, and Yongchao Capital, who also heads the National Standardization Working Group for Water Purifiers and Their Systems. As the founder and helmsman of TRULIVA Group, Mr. Ye is a pioneer and navigator in China’s water purification industry, and a practitioner and forerunner in technological, marketing, and management innovation. His “Call of Spring” is set to awaken new opportunities for the industry, impart a renewed mission for enterprises, and inspire professionals to embrace new responsibilities.
Industry experts Mr. Qu Zongfeng, Vice President of the China Household Electric Appliance Research Institute, and Mr. Bai Xuetao, former Deputy Director of the Institute of Environmental Health and Related Product Safety at the Chinese Center for Disease Control and Prevention, shared insights on the themes “Standards and Policies Driving High-Quality Industry Development” and “Drinking Water: From Safety to Health and Comfort”, respectively. They analyzed the current opportunities and challenges facing the water purification industry, encouraging TRULIVA to continually innovate to meet diverse consumer needs and win market trust. Their in-depth yet accessible presentations provided valuable industry perspectives, earning enthusiastic applause from the audience.
The ‘National Heart’ Navigates: Upholding Craftsmanship, Safeguarding Public Health
As a key agenda item, Mr. Dong Liang, Assistant to the President of TRULIVA Group, introduced the plan for the “TRULIVA • National Heart Water Purifier Popularization Action Plan” project. This was followed by the project’s launch ceremony, where distinguished guests pressed the start button, symbolizing the official commencement of the “National Heart” initiative and opening a new chapter in popularizing water purification.
Strategizing for Market Success: Empowering Partners for Golden Growth
Mr. Ye Xiuyou, Executive President of TRULIVA Group, addressed the conference, outlining the company’s brand and product strategy. His comprehensive and detailed presentation covered everything from brand positioning and R&D direction to market layout and user experience enhancement, providing a clear vision of the company’s future development blueprint.
Regarding specific business strategies for water purification, drinking water, and commercial sectors, Mr. Zhang Zhichen, Vice President of TRULIVA Group; Mr. Zhao Zhiwei, General Manager of the Drinking Water Division; and Mr. Li Jian, General Manager of the Commercial Division, each shared targeted strategies, providing clear direction for the sales teams and demonstrating the company’s strong resolve and competitive strength in the market.
Mr. Zhao Changqing, Northern Regional Sales Director for Residential Products; Ms. Li Lulu, Southern Regional Sales Director for Residential Products; and representative dealers from pilot regions took the stage to share their experiences with the “National Heart” project. Using real case studies, they vividly recounted challenges and opportunities, and how innovative methods and teamwork successfully expanded the market and boosted performance. Their practical insights and valuable advice deeply inspired the sales personnel, who took careful notes to accumulate valuable experience for future work.
The Qianwan Summit for China’s Water Purification Industry was undoubtedly a landmark event for the sector. The “Call of Spring” served as a clarion call awakening the industry’s vitality, encouraging all to stand courageously at the forefront of the times. With all parties joining forces, pooling immense strength, a grand blueprint for popularizing water purification was collaboratively drawn. Driven powerfully by this summit, the water purification industry is poised to ride the waves and stride towards a more brilliant tomorrow. Let us watch with great anticipation as the industry thrives on the path to popularizing pure water, radiating boundless brilliance.
