Nanjing, China – The TRULIVA Group and Suning.com 2025 Strategic Cooperation Conference was successfully held on August 13th at the Suning.com headquarters in Nanjing. Key leaders, including Mr. Ye Xiuyou, Executive President of TRULIVA Group, and Mr. Zhang Zhichen, Vice President, engaged in in-depth discussions with senior executives from Suning.com, including Mr. Liu Sai, President of the Kitchen and Bath Commodities Business Unit; Mr. Wang Jinhui, General Manager of the Store Channel Operations Center; Mr. Wang Xiaodong, General Manager of the Retail Cloud Channel Operations Center; and Mr. Yu Ziqian, General Manager of the Water Purification Brand Operations Center.
Building on a comprehensive review of their collaboration in the first half of the year, both parties held strategic discussions and laid out plans for future synergistic development goals and key tasks. The aim is to further deepen the strategic partnership, jointly promote the development of China’s water purification industry, and provide consumers with higher-quality healthy living solutions.
During the conference, both sides engaged in thorough discussions on market sales, channel upgrades, category expansion, and joint marketing. Looking ahead, Suning.com’s extensive online and offline channel resources and TRULIVA’s high-quality multi-category product matrix—spanning from water purification to food purification and home appliances—will create strong complementary advantages. Further resource integration and model innovation will solidify the foundation for a comprehensive upgrade of their strategic cooperation and inject powerful momentum into the rapid development of China’s water purification market.
Regarding channel development, leveraging Suning.com’s Max and Pro stores, the two parties plan to continuously upgrade the in-store experience and interactive touchpoints, providing users with smart, efficient, and safe integrated solutions for drinking water and food purification. Concurrently, while accelerating the deployment of Suning.com Retail Cloud stores in county and township markets, TRULIVA Group will also establish benchmark stores and optimize in-store displays. This effort aims to make high-quality water and food purification products accessible to more consumers in lower-tier markets, meeting diverse consumer demands for a healthy lifestyle.
In terms of products and marketing, both parties will continue to be user demand-oriented, exploring more creative marketing initiatives and scenario-based in-store experiences. They will deepen cooperation in specific areas such as store traffic, supply chain restoration, product customization, and joint marketing. In response to evolving consumer trends demanding smarter, scenario-based, and diversified water usage solutions, the partners will collaborate on developing customized products and executing joint marketing campaigns to swiftly enhance brand influence and market competitiveness.
“TRULIVA and Suning.com have maintained a close and strong strategic partnership for nearly three decades,” stated Mr. Ye Xiuyou, Executive President of TRULIVA Group. He expressed hope that both sides would continually explore innovative models amidst the new consumption wave, injecting fresh vitality into the high-quality development of the water purification industry and leading sector change.
Mr. Liu Sai, President of Suning.com’s Kitchen and Bath Commodities Business Unit, emphasized, “We are building our partnership on solving the real problems our users face!” He pointed out that, starting from user needs, both parties should continue to join hands in tapping into market potential, achieving mutual benefit through innovative collaboration, and providing consumers with more considerate and comprehensive healthy drinking water services.
The successful conclusion of this strategic cooperation conference marks a crucial step for TRULIVA Group and Suning.com in advancing product upgrades, resource sharing, and collaborative channel development. Moving forward, both parties will continue to deepen their cooperation, jointly promote business model evolution within the water purification industry, and create new, superior healthy living experiences for consumers with high-quality products and services, continuing to write a new chapter of win-win cooperation in the healthy home appliance market.
